It looks like hair.
Jessica R.
The Viral Korean-Style Brow Pen
Sarah M. and 450,000+ others purchased
4.9/5 (2,353 reviews)
Hair-Like Brow Pen
$34BESTSELLER
Say goodbye to drawn-on brows. One press of the bristle tip lays down fine, hair-like strokes inspired by Korean brow artistry. Soft, natural and done in about a minute.
Free US shipping|Arrives in 3-8 business days
Selling Out Fast
Due to high demand, quantities are limited.
89% soldEnds in 00:00:00
What Others Are Saying
I have never seen a pen that creates more realistic hair-like strokes.
Amanda K.Seconds and you are done.
Lauren T.This brow pen is so, so good.
Michelle P.I immediately bought my mom one.
Nicole W.
90-Day Money-Back Guarantee
Try it worry-free. If you don't love your brows, send the pens back and you'll get your money back.
What makes it different?
Most brow pens draw one line. This one has a bristle tip that splits into fine prongs, so every press leaves several hair-like strokes, plus a curved fine tip for single hairs.
Will it look natural on me?
Yes. The strokes are thin and soft and blend into the hair you already have. Start light and build up. If you're between two shades, pick the lighter one.
How do I use it?
Press the bristle tip lightly through sparse spots, following your hair. Add single hairs with the fine tip at the front and tail. Let it dry for 30 seconds.
Which shade should I pick?
Match your hair colour: Light Brown for blonde to light brown, Brown for light to medium brown, Dark Brown for medium to dark brown, Black Brown for dark brown to black, Black for jet black, Grey for grey and silver.
How does the money-back guarantee work?
You have 90 days. If you don't love your brows, email us and send the pens back, and we'll refund you. Return shipping is on the customer unless the item arrived damaged, defective or wrong.
Shipping and returns
Free US shipping on every order. Orders ship from our fulfillment partner and arrive in 3 to 8 business days, with tracking by email.
Over 2,353 5-Star Reviews
Loved By 450,000+ Women
Finally, brows that look real
I have tried so many brow products and nothing looked natural until this. The bristle tip lays down tiny strokes that actually look like hair. My coworker asked if I got microblading.
Sarah M. Verified buyer
Worth every penny
I was skeptical about another brow pen but the difference is night and day. One press gives you multiple fine strokes instead of one thick line. It stays on all day too, even through my workouts.
Diana L. Verified buyer
Bought one for my mom too
My brows have been thinning and this pen makes them look full again without looking drawn on. The shade match was perfect. Already ordered a second set for my mom.
Rachel H. Verified buyer
Before
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Before
AfterBrows That Look Real
Meet the pen that takes the guesswork out of brows. The bristle tip lays down many fine strokes at once, so sparse brows look full and soft, never blocky. Add single hairs with the fine tip and you're done.
Some images are illustrative. Individual results may vary.
Why It Looks Like Hair
Fine Strokes, Not One Flat Line
The bristle tip splits into fine prongs, so every press leaves several hair-like strokes instead of a block of colour.
Stays On Through Your Day
The liquid formula is made to resist water and sweat, so your brows look the same at dinner as they did at breakfast.
No Needles, No Healing Time
Get the look people book brow studios for, without the appointment, the needles or the healing.
Inspired By Seoul
Korean brow artists build brows the slow way, one fine stroke at a time, following the direction your own hair grows. The result looks soft and effortless, like you were born with it.
Soomi takes that idea home. The name comes from 秀, fine, and 眉, brow.
사용법
Your Daily 3-Step Brow
About a minute, even on a busy morning.
1. Fill
Press the bristle tip lightly through sparse spots, following your hair.
2. Define
Use the curved fine tip to draw single hairs at the front and the tail.
3. Done
Let it dry for 30 seconds. It stays put until you take it off.
From Morning To Night
8 AM
Full Brows In A Minute
Fine strokes blend into the hair you already have, so nothing looks drawn on.
1 PM
Still Right Where You Put Them
No smudging when you touch your face, no fading at the tail.
6 PM
Through Sweat And Rain
Made to hold up to a workout, a commute or a sudden downpour.
10 PM
Off With Your Makeup Remover
Take it off with an oil-based remover and start fresh tomorrow.
Individual results may vary.
Stays Put, Even Wet
Gym, rain, a long hot day. The liquid formula is made to stay where you put it until you choose to take it off.
Find Your Shade
Match your hair, then pick the lighter one if you're between two. Every pen in your set can be a different shade, or take the 10-second finder.
Dark BrownMedium to dark brown hair
Light BrownBlonde to light brown hair
Black BrownDark brown to black hair
BrownLight to medium brown hair
GreyGrey and silver hair
BlackJet black hairWhy Soomi?
Others
Hair-like strokes
Waterproof wear
No needles
Done in a minute
6 natural shades
90-day guarantee
자주 묻는 질문
Questions, Answered
Will it work on very thin or over-plucked brows?
Yes. The bristle tip adds strokes where hair is missing, and the fine tip lets you draw single hairs to rebuild the shape.
Is it waterproof?
The liquid formula is made to resist water, sweat and smudging through the day. Take it off with an oil-based makeup remover.
Can I use it on my hairline or beard?
Yes. The same strokes fill a thin hairline or a patchy beard. Pick the shade closest to that hair.
What's included?
The pens in the shades you pick. Buy 2, Get 1 Free adds a spoolie and angle brush and The Korean Brow Guide. Buy 3, Get 2 Free also adds a mystery gift.
Is this a subscription?
No. You pay once, and we'll never charge you again unless you place a new order.
What's Your Hair Colour?
Pick the closest. It takes 10 seconds.
How Do You Like Your Brows?
Here's the shade for each.
YOUR SHADE
Between two shades? Go lighter. You can always build it up.
